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Luminar Mezcal Website

Luminar Mezcal is Total Wine & More’s private label Spirit’s Direct Mezcal. It made Wine Enthusiast’s Top 100 Spirits of 2019 List and has won several awards for flavor and smoothness.

The Problem


Luminar Mezcal is primarily promoted directly in-store in Total Wine & More locations across the country, however the Luminar team felt it was important to have a web presence.

The Solution


This one-page website is simple and straightforward. The Luminar Mezcal brand story, along with bottle photos and tasting notes are present. There is also a place to house upcoming tasting events, when available.

Being a brochure website, the focus was to keep it on-brand and feature the bottle, textures, and typography that make the Luminar Brand special.