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Kimo Sabe Mezcal Brand

Kimo Sabe Mezcal is a multiple award winning blended mezcal made in Zacatecas, Mexico. 

This premium brand, founded by a father-daughter team, is a sustainably produced, versatile spirit that embodies a connection to the earth and to Trusted Friends.

The Kimo Sabe Mezcal brand is built on connection. Connection to the earth, to Trusted Friends, to new experiences, and to the heart of Mexico, where it is produced.

Kimo Sabe means “Trusted Friend” in Sonoran Indian, and the Trusted Friend message is carried throughout the brand mark and imagery.

The logo, with the horse and hand symbolizing the connection between two Trusted Friends, is inspired by the art of Damian Lescas, a Mexican painter.

The primary brand colors of brown and creme are accented by orange, red, and golden yellow. They speak to the earth and the sun, with a bright, Mexican flair.

Printed collateral such as postcards with recipes, sell sheets, and internal sales documents all support the earthy, rustic feel while the gold medals and clean typography communicate premium elegance. 

Kimo Sabe branded merchandise is simple and clean, using color and the brand mark to establish itself.

A few examples of signage for different purposes. The rollup banner is used at brand trade events, demos & tastings.