Cornerstone Feed Website
Cornerstone Feed is an all-natural horse feed developed by 3-Star Parelli Instructor and Nutrition Expert, Mollie Vacco.
The product has an almost cult-like following where it is primarily distributed in upper-state New York.
Formerly, Cornerstone’s entire digital presence was made up of a single page on Mollie’s personal website, along with a mostly-dormant Facebook page. Mollie wanted to give Cornerstone its own identity and website, and enable the business to grow.
The Cornerstone website is built on the WordPress platform and utilizes the Divi Framework, so as to be easily managed and updated. The grey and green colors – stability & nature – along with line drawings that are reminiscent of a simpler time, reinforce the natural message and speak to an audience who values all-natural animal nutrition.